Monday, 8 September 2014 | 23 comments
In the wide world of the Internet, it’s easy to get cynical about how rapidly and easily ideas are repackaged, reposted, and reshared, ad infinitum. You could say this about serious subjects, like news coverage, or about less serious subjects, like celebrity gossip. You could also say it about food-related content. Take, for instance, the phenomenon of what I call the “wedding salad” (because nearly every catered salad you’re served at a wedding is a variation on this). It consists of spinach/arugula, goat cheese/feta, dried cherries/cranberries, nuts (sometimes candied), and a vinaigrette. The wedding salad is omnipresent, and for good reason: it is delicious and time-tested. It’s hard to mess up. But the public does not need four million recipes for this salad. Moreover, I worry that all the recipes detailing minor variations on this wedding salad esotericize* something that should be simple. In other words, maybe the recipe should really be: Here is how you make a salad. A nice template for a salad is a tender green + a soft cheese + something sweet + something crunchy + something acidic.
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